IPA and CIPS produce top tips for better working relationships – Sept 16th 2020
Why you need a relationship with marketing procurement. In this episode, Tina Fegent, marketing procurement consultant with almost 30 years experience shares tips for what procurement want from agencies and specifically agency account management...
Creative Agency Account Manager Podcast – Aug 24th 2020
Why you need a relationship with marketing procurement. In this episode, Tina Fegent, marketing procurement consultant with almost 30 years experience shares tips for what procurement want from agencies and specifically agency account management...
Transformation of The Pitch – an article in Campaign – July 22nd 2020
The coronavirus lockdown has inevitably changed the pitch process, so how will the 'theatre' return as we emerge from the Covid-19 pandemic, and might some of the enforced shifts in the way they have been run in recent times be adopted permanently? "People buy people." Well, so the hoary old cliché goes ...
Wax Lyrical, with procurement specialist Tina Fegent – July 13th 2020
In their latest episode the Wax Lyrical team are talking to marketing procurement specialist Tina Fegent. Tina is well-known in the marketing community for helping brand owners find the right partners for a wide range of marketing services. She explains why a pitch remains the best way to choose an agency, and why agencies shouldn't be paid to pitch ...
Togetherness, terms & transparency: the post-COVID reality – July 2020
According to a recent survey with over 650 global financial leaders by Coupa Software that was published this week in Supply Management, more than two-thirds (70%) of companies plan to contain costs by making broad or department-focused cuts over the next 12 months. The majority of respondents (87%) believed a recession is likely, and more than half (53%) expect it to last six months or longer ...
Procurement Conference May 2020
Daniel Jeffries and I hosted an Procurement Conference online last week that was very well attended and the speakers did a superb job in keeping us all informed and entertained. We recorded the sessions on Zoom and the videos are now available to watch for those that would like to revisit the topics or those that were unable to attend. Please click on a link to view on YouTube ...
Propeller ‘Brew with a View’ PR | Content | Business Development – Aug 2019
Propeller 'Brew with a View' covering PR, Content, Business Development and much much more. Watch on YouTube with Tina ...
Consultants & procurement have their say on pitching – August 1st 2020
New business consultants believe there is often an imbalance in the amount of effort agencies put into pitching for the size of the prize in what is a buyer's market. The process is also "shrouded in too much theatre" - Arvind Hickman, Tina Fegent, Charlie Carpenter and Tony Spong ...
Entourage – Agency transformers – July 26th 2019
With over 20 different agency models out there, we brought together brand-side marketers, business models transformers, pricing guru’s, procurement consultants and agency new business experts to unpack and debate ...
Tina Fegent – Procurement Consultant – The Movidiam Podcast – July 9th 2019
It's a whole industry, which is absolutely fantastic to see, very much the UK, Europe, Asia is a big market. US is a massive market. I mean...(there were)...different opportunities obviously in America...marketing procurement is very much about scale and very much about pushing the boat, trying to be more strategic. I'm really getting involved with ...