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#FegeeNews2021-05-11T06:06:00-04:00

Maddy Smith – IPA and CIPS – Agencies, Marketing, Procurement working better together – Nov 2021

Agencies, Marketing, Procurement working better together. A checklist article by Maddy Smith at PXPIQ.COM.

November 16th, 2021|Categories: Future Direction, Procurement, Strategy & Management, Working Relationships|

The Power of No – Client Behaviour – Nov 10th 2021

However, market growth on this scale comes with its issues. As Tina Fegent, the experienced marketing procurement consultant, explains, in terms of new business opportunities it’s firmly a “seller’s market” at the moment, “with so much activity out there and limited capacity at agencies". Some agencies, under pressure to deliver against ambitious business development targets...

November 10th, 2021|Categories: Business Ethics, Procurement, Working Relationships|

Tina Fegent: a marketing procurement Evangelist – Oct 2021

Tina Fegent: a marketing procurement Evangelist - Oct 2021 - Women of Influence Series - Marketing Procurement expert Tina Fegent, discusses the rise, and continued rise, of this complex category and how she has built the Tina brand...

October 23rd, 2021|Categories: About Tina Fegent, Procurement|

Influencer Marketing for Procurement Leaders Podcast – Sept 2021

Influencer Marketing for Procurement Leaders: Influencer Marketing for Procurement has exploded as a media channel.  With brands taking advantage of this relatively new media space, there are many factors that we need to consider. Shedding light on the current market base, what the challenges are and how we can overcome them with practical advice.

October 4th, 2021|Categories: Future Direction, Influencer Marketing, Podcast, Procurement|

Inside Conversations with Tina Fegent – July 2021

Insideout Awards - Inside Conversations with Tina Fegent: Part of a new series of 1-2-1 inside conversations with experts in the industry and trailblazing in-house creative leaders. Emma Sexton chats with Tina Fegent, a leading consultant in marketing and procurement.

October 4th, 2021|Categories: Podcast, Procurement|

CASME Podcast: Episode 4 – Sept 10th 2021

CASME Podcast - Episode 4: During this episode, Tina talks with Graham Crawshaw about how Procurement provides vital support to the marketing function and the growth of digitalisation. They also discuss different agency models, the increasing importance of ethics and trust, and how Procurement’s value can be lost if the pitching process is not fully understood.

September 10th, 2021|Categories: Business Ethics, Future Direction, Podcast, Procurement, Procurement Technology|

The Catalysts Podcast – June 7th 2021

Catalysts Podcast - The crucial and sometimes misunderstood role of Procurement - June 7th 2021 - Today's focus area is the 'Role of Procurement' and the pivotal role that it can play in ensuring that the partnership between a start-up and corporate works to its full potential.

June 9th, 2021|Categories: Podcast, Procurement, Strategy & Management, Working Relationships|

Planet Driven Brands Podcast Tina Fegent – May 10th 2021

Planet Driven Brands Podcast Tina Fegent - 10th May 2021 - "Here, in Planet Driven Brands Podcast Tina Fegent, she shares her clear passion with us. I think you’ll love it and I certainly enjoyed the chat."

May 10th, 2021|Categories: Business Ethics, Procurement, The Environment|

Difficult or just different? How agencies can work with Procurement – May 5th 2021

Difficult or just different? How agencies can work with Procurement - May 5th 2021 - In this valuable chat, I talked candidly about procurement, their role, their motivations and how agencies need to learn how to ‘play the game’ when it comes to procurement and getting positive outcomes.

May 5th, 2021|Categories: Business Affairs, Payments, Working Relationships|

Overcoming the fallacy of ethical media buying – Apr 23rd 2021

Quote - Overcoming the fallacy of ethical media buying - Apr 23rd 2021 - "There’s a lot of work to be done here,” said Tina Fegent, a marketing procurement consultant. “You need that internal expertise to be able to say to procurement teams ‘this is what matters,’ like asking certain questions about the data collection process of a vendor."

April 23rd, 2021|Categories: Business Affairs, Business Ethics, Procurement|

The Focus on EQ in Marketing Procurement – Apr 13th 2021

Podcast - The Focus on EQ in Marketing Procurement - Apr 13th 2021 - If there’s one category within procurement that we haven’t yet really dived into on Talent Talks, it’s likely to be marketing procurement. It’s proven to be an area with some unique and interesting challenges, particularly recruiting and training in the sector.

April 13th, 2021|Categories: Podcast, Procurement, Recruitment, Strategy & Management, The Pitch|
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