Tina Fegent is listed with the Conscious Advertising Network (CAN) – Mar 2024

Tina Fegent included on the A-list Campaign for the Conscious Advertising Network - March 2024...

March 6, 2024|Categories: About Tina Fegent, Business Ethics, The Environment|

Pitching In 2024: Embracing Transparency GenAI Revolution Strategic Relationships – Jan 2024

Pitching In 2024: Embracing Transparency, GenAI Revolution, And The Rise Of Strategic Relationships. How is the pitch process going to change this year?...

February 28, 2024|Categories: Future Direction, The Pitch|

Pimento BD Club: Understanding the Changing Marketing Landscape – Sept 2023

For a recent Pimento BD Club event, Tina together with Adrian Mooney, Consultant Marketing Director at Hovis, delved into the world of a CMO and Procurement, exploring the challenges, opportunities and focus over the coming 12 to 24 months....

September 13, 2023|Categories: Future Direction, Procurement, Strategy & Management|

Socially Powerful appoints Tina Fegent as non-executive director – August 2023

Marketing procurement consultant Tina Fegent has been appointed as a non-executive director at Socially Powerful. She will work closely with Socially Powerful's founding partners, James Hacking and Majid Bahi, to support strategic ...

August 31, 2023|Categories: About Tina Fegent, Article, Future Direction|

Gunpowder Consulting Podcast – EP76 A Buyer Perspective – May 2023

EP76: In this episode, we discuss the shifts in how clients buy, and how agencies sell, what we can do to maximise our client relationships, why positioning matters more than ever, managing a personal brand and how to get your portrait taken by Rankin!...

May 9, 2023|Categories: Podcast, Procurement, Strategy & Management|

MediaSnack Podcast – The Evolving Role of Procurement – Mar 2023

For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders...

March 20, 2023|Categories: Podcast, Procurement|

Maddy Smith – IPA and CIPS – Agencies, Marketing, Procurement working better together – Nov 2021

Agencies, Marketing, Procurement working better together. A checklist article by Maddy Smith at PXPIQ.COM.

November 16, 2021|Categories: Future Direction, Procurement, Strategy & Management, Working Relationships|

The Power of No – Client Behaviour – Nov 10th 2021

However, market growth on this scale comes with its issues. As Tina Fegent, the experienced marketing procurement consultant, explains, in terms of new business opportunities it’s firmly a “seller’s market” at the moment, “with so much activity out there and limited capacity at agencies". Some agencies, under pressure to deliver against ambitious business development targets...

November 10, 2021|Categories: Business Ethics, Procurement, Working Relationships|
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