CASME Podcast: Episode 4 – Sept 10th 2021
CASME Podcast - Episode 4: During this episode, Tina talks with Graham Crawshaw about how Procurement provides vital support to the marketing function and the growth of digitalisation. They also discuss different agency models, the increasing importance of ethics and trust, and how Procurement’s value can be lost if the pitching process is not fully understood.
The Catalysts Podcast – June 7th 2021
Catalysts Podcast - The crucial and sometimes misunderstood role of Procurement - June 7th 2021 - Today's focus area is the 'Role of Procurement' and the pivotal role that it can play in ensuring that the partnership between a start-up and corporate works to its full potential.
Planet Driven Brands Podcast Tina Fegent – May 10th 2021
Planet Driven Brands Podcast Tina Fegent - 10th May 2021 - "Here, in Planet Driven Brands Podcast Tina Fegent, she shares her clear passion with us. I think you’ll love it and I certainly enjoyed the chat."
Difficult or just different? How agencies can work with Procurement – May 5th 2021
Difficult or just different? How agencies can work with Procurement - May 5th 2021 - In this valuable chat, I talked candidly about procurement, their role, their motivations and how agencies need to learn how to ‘play the game’ when it comes to procurement and getting positive outcomes.
Overcoming the fallacy of ethical media buying – Apr 23rd 2021
Quote - Overcoming the fallacy of ethical media buying - Apr 23rd 2021 - "There’s a lot of work to be done here,” said Tina Fegent, a marketing procurement consultant. “You need that internal expertise to be able to say to procurement teams ‘this is what matters,’ like asking certain questions about the data collection process of a vendor."
The Whole Marketer Podcast – Series 2 – Episode 31 – Apr 20th 2021
Podcast - The Whole Marketer Podcast - Series 2 - Episode 31 - Apr 20th 2021 - Abby’s guest to discuss all the benefits of involving procurement early on and to support your ways of working with agencies is Tina Fegent – procurement expert with over 25 years experience in procurement, both client-side and agency-side.
The Focus on EQ in Marketing Procurement – Apr 13th 2021
Podcast - The Focus on EQ in Marketing Procurement - Apr 13th 2021 - If there’s one category within procurement that we haven’t yet really dived into on Talent Talks, it’s likely to be marketing procurement. It’s proven to be an area with some unique and interesting challenges, particularly recruiting and training in the sector.
What’s Next with Tina Fegent – Apr 6th 2021
What's Next Podcast with Tina Fegent - Apr 6th 2021 - In this episode of the What's Next podcast, we speak with Tina Fegent, a leading specialist and consultant in Marketing Procurement.
The Acceleration of Procuretech – Mar 9th 2021
Podcast - The Acceleration of Procuretech - Mar 9th 2021 - In this episode, host Sarah Shilling CMO, UNLIMITED is in conversation with leading Procurement Consultant Tina Fegent. With tech accelerating procurement, the importance of education and communication on the topic is increasingly important for brands and agencies alike.
The Power of Procurement – Feb 2nd 2021
Chairing the debate - The Power of Procurement - Feb 2nd 2021 - Have your company's ethics caught up with the technology of marketing? This bitesize webinar will give you an overview of the Conscious Advertising Network and why your company should sign up and become a member.
Procurement and Pitching in the Covid twilight – Oct 21st 2020
On the panel for Pimento - Procurement and Pitching in the Covid twilight - Oct 21st 2020 - I was glad to be asked to be on the panel for Pimento and talk about Procurement and Pitching in the Covid twilight...
Tina interviews Mark Read, CEO of WPP as part of ProcureCon Marketing – Sept 30th 2020
Tina interviews Mark Read, CEO of WPP as part of ProcureCon Marketing. – Sept 30th 2020 - They cover the impact of Covid on the agency world, how WPP has responded to their clients to Mark’s view on payments terms and agency rosters. View the interview ...