Pitching In 2024: Embracing Transparency GenAI Revolution Strategic Relationships – Jan 2024
Pitching In 2024: Embracing Transparency, GenAI Revolution, And The Rise Of Strategic Relationships. How is the pitch process going to change this year?...
The Focus on EQ in Marketing Procurement – Apr 13th 2021
Podcast - The Focus on EQ in Marketing Procurement - Apr 13th 2021 - If there’s one category within procurement that we haven’t yet really dived into on Talent Talks, it’s likely to be marketing procurement. It’s proven to be an area with some unique and interesting challenges, particularly recruiting and training in the sector.
Procurement and Pitching in the Covid twilight – Oct 21st 2020
On the panel for Pimento - Procurement and Pitching in the Covid twilight - Oct 21st 2020 - I was glad to be asked to be on the panel for Pimento and talk about Procurement and Pitching in the Covid twilight...
Creative Agency Account Manager Podcast – Aug 24th 2020
Why you need a relationship with marketing procurement. In this episode, Tina Fegent, marketing procurement consultant with almost 30 years experience shares tips for what procurement want from agencies and specifically agency account management...
Transformation of The Pitch – an article in Campaign – July 22nd 2020
The coronavirus lockdown has inevitably changed the pitch process, so how will the 'theatre' return as we emerge from the Covid-19 pandemic, and might some of the enforced shifts in the way they have been run in recent times be adopted permanently? "People buy people." Well, so the hoary old cliché goes ...
Consultants & procurement have their say on pitching – August 1st 2020
New business consultants believe there is often an imbalance in the amount of effort agencies put into pitching for the size of the prize in what is a buyer's market. The process is also "shrouded in too much theatre" - Arvind Hickman, Tina Fegent, Charlie Carpenter and Tony Spong ...