Transformation of The Pitch – an article in Campaign – July 22nd 2020

The coronavirus lockdown has inevitably changed the pitch process, so how will the 'theatre' return as we emerge from the Covid-19 pandemic, and might some of the enforced shifts in the way they have been run in recent times be adopted permanently? "People buy people." Well, so the hoary old cliché goes ...

2020-09-04T12:58:18-04:00July 22nd, 2020|Article, Covid, The Pitch|

Consultants & procurement have their say on pitching – August 1st 2020

New business consultants believe there is often an imbalance in the amount of effort agencies put into pitching for the size of the prize in what is a buyer's market. The process is also "shrouded in too much theatre" - Arvind Hickman, Tina Fegent, Charlie Carpenter and Tony Spong ...

2020-09-04T13:04:26-04:00August 1st, 2019|Article, The Pitch|
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