Maddy Smith – IPA and CIPS – Agencies, Marketing, Procurement working better together – Nov 2021
Agencies, Marketing, Procurement working better together. A checklist article by Maddy Smith at PXPIQ.COM.
Influencer Marketing for Procurement Leaders Podcast – Sept 2021
Influencer Marketing for Procurement Leaders: Influencer Marketing for Procurement has exploded as a media channel. With brands taking advantage of this relatively new media space, there are many factors that we need to consider. Shedding light on the current market base, what the challenges are and how we can overcome them with practical advice.
CASME Podcast: Episode 4 – Sept 10th 2021
CASME Podcast - Episode 4: During this episode, Tina talks with Graham Crawshaw about how Procurement provides vital support to the marketing function and the growth of digitalisation. They also discuss different agency models, the increasing importance of ethics and trust, and how Procurement’s value can be lost if the pitching process is not fully understood.
What’s Next with Tina Fegent – Apr 6th 2021
What's Next Podcast with Tina Fegent - Apr 6th 2021 - In this episode of the What's Next podcast, we speak with Tina Fegent, a leading specialist and consultant in Marketing Procurement.