Pitching In 2024: Embracing Transparency GenAI Revolution Strategic Relationships – Jan 2024

Pitching In 2024: Embracing Transparency, GenAI Revolution, And The Rise Of Strategic Relationships. How is the pitch process going to change this year?...

2024-02-28T17:23:31+00:00February 28, 2024|Future Direction, The Pitch|

Pimento BD Club: Understanding the Changing Marketing Landscape – Sept 2023

For a recent Pimento BD Club event, Tina together with Adrian Mooney, Consultant Marketing Director at Hovis, delved into the world of a CMO and Procurement, exploring the challenges, opportunities and focus over the coming 12 to 24 months....

2023-09-24T07:45:40+00:00September 13, 2023|Future Direction, Procurement, Strategy & Management|

Socially Powerful appoints Tina Fegent as non-executive director – August 2023

Marketing procurement consultant Tina Fegent has been appointed as a non-executive director at Socially Powerful. She will work closely with Socially Powerful's founding partners, James Hacking and Majid Bahi, to support strategic ...

2023-08-31T09:35:49+00:00August 31, 2023|About Tina Fegent, Article, Future Direction|

Maddy Smith – IPA and CIPS – Agencies, Marketing, Procurement working better together – Nov 2021

Agencies, Marketing, Procurement working better together. A checklist article by Maddy Smith at PXPIQ.COM.

Influencer Marketing for Procurement Leaders Podcast – Sept 2021

Influencer Marketing for Procurement Leaders: Influencer Marketing for Procurement has exploded as a media channel.  With brands taking advantage of this relatively new media space, there are many factors that we need to consider. Shedding light on the current market base, what the challenges are and how we can overcome them with practical advice.

CASME Podcast: Episode 4 – Sept 10th 2021

CASME Podcast - Episode 4: During this episode, Tina talks with Graham Crawshaw about how Procurement provides vital support to the marketing function and the growth of digitalisation. They also discuss different agency models, the increasing importance of ethics and trust, and how Procurement’s value can be lost if the pitching process is not fully understood.

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