About Tina…one of the first to work in Marketing Procurement over 25 years ago.

” Two words that are often overplayed are ‘global’ and ‘leader’. With Tina they fully articulate what she is about. Tina brings incredible passion, energy and creativity to the client partner/agency relationship. Tina understands that the number in the bottom right hand corner is only a tiny part of creating a lasting, successful and effective partnership… ”

Cormac Loughran, CMO, Business Development Director

“…Unlike many in her field who are solely focused on driving a hard bargain, Tina gets great results for her clients by taking the time to understand ‘the other side of the handshake’ and what it will take to create and sustain a true, win-win partnership.”

Tom Crow, Sports and esports Business Leader & Advisor

About Tina…one of the first to work in Marketing Procurement over 25 years ago.

” Two words that are often overplayed are ‘global’ and ‘leader’. With Tina they fully articulate what she is about. Tina brings incredible passion, energy and creativity to the client partner/agency relationship. Tina understands that the number in the bottom right hand corner is only a tiny part of creating a lasting, successful and effective partnership… ”

Cormac Loughran, CMO, Business Development Director

“…Unlike many in her field who are solely focused on driving a hard bargain, Tina gets great results for her clients by taking the time to understand ‘the other side of the handshake’ and what it will take to create and sustain a true, win-win partnership.”

Tom Crow, Sports and esports Business Leader & Advisor

I established many of the first Marketing Procurement teams in the UK for Cellnet (Telefonica), SB (GSK) and Orange & France Telecom. From Lucozade Sports bottles to Orange Arrows Formula One Racing, there isn’t a category of marketing that I haven’t procured. I was the first Procurement person to work agency side at Grey Advertising as their Commercial Director. I then did the same role at Lowe Advertising. An experience that taught me how agencies work commercially.

In 2006 I set up Tina Fegent Consulting to offer a Marketing Procurement Consultancy service to clients. I work at a strategic level to help identify what is required to make marketing procurement a success in an organisation. Market knowledge and stakeholder engagement being some of my key attributes. I manage and work alongside clients and agencies.

Photograph credit @ Rankin
Tina Fegent Marketing Procurement Consultant

I established many of the first Marketing Procurement teams in the UK for Cellnet (Telefonica), SB (GSK) and Orange & France Telecom. From Lucozade Sports bottles to Orange Arrows Formula One Racing, there isn’t a category of marketing that I haven’t procured. I was the first Procurement person to work agency side at Grey Advertising as their Commercial Director. I then did the same role at Lowe Advertising. An experience that taught me how agencies work commercially.

In 2006 I set up Tina Fegent Consulting to offer a Marketing Procurement Consultancy service to clients. I work at a strategic level to help identify what is required to make marketing procurement a success in an organisation. Market knowledge and stakeholder engagement being some of my key attributes. I manage and work alongside clients and agencies.

Photograph credit @ Rankin
Tina Fegent Marketing Procurement Consultant

I have chaired the Chartered Institute of Purchasing and Supply (CIPS) Specialist knowledge Group on Marketing Purchasing since its inception in 2006.

I was a key contributor to the Magic and Logic initiative and am a regular speaker globally on Marketing Procurement and have been awarded both a Fellowship and a Lifetime Honorary Membership to CIPS.

I was awarded a Women in Marketing Award in 2013/14 for the Best Female Marketer: Independent Consultant. In 2018 I was the first Marketing Procurement person to appear in Campaign’s Annual A List of the most powerful people in the Advertising industry.

I support the Conscious Advertising Network (CAN), a voluntary coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.

I have chaired the Chartered Institute of Purchasing and Supply (CIPS) Specialist knowledge Group on Marketing Purchasing since its inception in 2006.

I was a key contributor to the Magic and Logic initiative and am a regular speaker globally on Marketing Procurement and have been awarded both a Fellowship and a Lifetime Honorary Membership to CIPS.

I was awarded a Women in Marketing Award in 2013/14 for the Best Female Marketer: Independent Consultant. In 2018 I was the first Marketing Procurement person to appear in Campaign’s Annual A List of the most powerful people in the Advertising industry.

I support the Conscious Advertising Network (CAN), a voluntary coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.

Why work with me?

  • The best possible advice.

  • Balanced and insightful advice based on that professional experience.

  • Consulting services for all aspects of the procurement relationship.
  • From internal customer requirements through to supplier relationship management.
  • Over 25 years experience working on both sides of the client / agency relationship.

  • Always taking both perspectives into account – giving tangible effective solutions and positive outcomes.
  • Friendly and honest advice given through a dynamic working relationship.
  • Working collaboratively with my clients to help them get the most from their relationships.

Why work with me?

  • The best possible advice.

  • Balanced and insightful advice based on that professional experience.

  • Consulting services for all aspects of the procurement relationship.
  • From internal customer requirements through to supplier relationship management.
  • Over 25 years experience working on both sides of the client / agency relationship.

  • Always taking both perspectives into account – giving tangible effective solutions and positive outcomes.
  • Friendly and honest advice given through a dynamic working relationship.
  • Working collaboratively with my clients to help them get the most from their relationships.

Recent clients

Recent clients