In this episode of the What’s Next podcast, we speak with Tina Fegent, a leading specialist and consultant in Marketing Procurement.
Marketing Procurement is the buying of goods and services that support an organisation’s Marketing investment. It covers the Marketing 4 P’s – Product; Price; Place (Distribution) and Promotion. It is a wide-ranging category covering spend areas such as advertising through to the negotiation of sponsorship contracts.
Tina gives her insight into how Marketing Procurement has grown, evolved, and where it is headed.
The What’s Next podcast explores big ideas and innovative thoughts on the future of Marketing and Advertising. Our guests come from varied backgrounds across the industry; the topics we seek to cover include cultivating positive company culture, consumer and industry trends, leadership, and more.