Influencer Marketing for Procurement Leaders: Influencer Marketing for Procurement has exploded as a media channel. With brands taking advantage of this relatively new media space, there are many factors that we need to consider. Shedding light on the current market base, what the challenges are and how we can overcome them with practical advice.
Insideout Awards - Inside Conversations with Tina Fegent: Part of a new series of 1-2-1 inside conversations with experts in the industry and trailblazing in-house creative leaders. Emma Sexton chats with Tina Fegent, a leading consultant in marketing and procurement.
CASME Podcast - Episode 4: During this episode, Tina talks with Graham Crawshaw about how Procurement provides vital support to the marketing function and the growth of digitalisation. They also discuss different agency models, the increasing importance of ethics and trust, and how Procurement’s value can be lost if the pitching process is not fully understood.
Catalysts Podcast - The crucial and sometimes misunderstood role of Procurement - June 7th 2021 - Today's focus area is the 'Role of Procurement' and the pivotal role that it can play in ensuring that the partnership between a start-up and corporate works to its full potential.
Podcast - The Whole Marketer Podcast - Series 2 - Episode 31 - Apr 20th 2021 - Abby’s guest to discuss all the benefits of involving procurement early on and to support your ways of working with agencies is Tina Fegent – procurement expert with over 25 years experience in procurement, both client-side and agency-side.
Podcast - The Focus on EQ in Marketing Procurement - Apr 13th 2021 - If there’s one category within procurement that we haven’t yet really dived into on Talent Talks, it’s likely to be marketing procurement. It’s proven to be an area with some unique and interesting challenges, particularly recruiting and training in the sector.
What's Next Podcast with Tina Fegent - Apr 6th 2021 - In this episode of the What's Next podcast, we speak with Tina Fegent, a leading specialist and consultant in Marketing Procurement.
Podcast - The Acceleration of Procuretech - Mar 9th 2021 - In this episode, host Sarah Shilling CMO, UNLIMITED is in conversation with leading Procurement Consultant Tina Fegent. With tech accelerating procurement, the importance of education and communication on the topic is increasingly important for brands and agencies alike.
Chairing the debate - The Power of Procurement - Feb 2nd 2021 - Have your company's ethics caught up with the technology of marketing? This bitesize webinar will give you an overview of the Conscious Advertising Network and why your company should sign up and become a member.
Why you need a relationship with marketing procurement. In this episode, Tina Fegent, marketing procurement consultant with almost 30 years experience shares tips for what procurement want from agencies and specifically agency account management...