However, market growth on this scale comes with its issues. As Tina Fegent, the experienced marketing procurement consultant, explains, in terms of new business opportunities it’s firmly a “seller’s market” at the moment, “with so much activity out there and limited capacity at agencies". Some agencies, under pressure to deliver against ambitious business development targets...
CASME Podcast - Episode 4: During this episode, Tina talks with Graham Crawshaw about how Procurement provides vital support to the marketing function and the growth of digitalisation. They also discuss different agency models, the increasing importance of ethics and trust, and how Procurement’s value can be lost if the pitching process is not fully understood.
Planet Driven Brands Podcast Tina Fegent - 10th May 2021 - "Here, in Planet Driven Brands Podcast Tina Fegent, she shares her clear passion with us. I think you’ll love it and I certainly enjoyed the chat."
Quote - Overcoming the fallacy of ethical media buying - Apr 23rd 2021 - "There’s a lot of work to be done here,” said Tina Fegent, a marketing procurement consultant. “You need that internal expertise to be able to say to procurement teams ‘this is what matters,’ like asking certain questions about the data collection process of a vendor."
Chairing the debate - The Power of Procurement - Feb 2nd 2021 - Have your company's ethics caught up with the technology of marketing? This bitesize webinar will give you an overview of the Conscious Advertising Network and why your company should sign up and become a member.