Pitching In 2024: Embracing Transparency, GenAI Revolution, And The Rise Of Strategic Relationships
How is the pitch process going to change this year?
January 2024
“Creative Salon asked the intermediaries and pitch consultants for their prognosis for 2024’s pitching landscape. A prevailing theme emerged: success hinges on the strategic relationship-building between clients and agencies. Moreover, there’s an anticipation of a marketing productivity revolution powered by GenAI. This shift not only challenges traditional dynamics but also reshapes clients’ perceptions of agency value.”
