Socially Powerful appoints Tina Fegent as non-executive director – August 2023

Marketing procurement consultant Tina Fegent has been appointed as a non-executive director at Socially Powerful. She will work closely with Socially Powerful's founding partners, James Hacking and Majid Bahi, to support strategic ...

2023-08-31T09:35:49+00:00August 31, 2023|About Tina Fegent, Article, Future Direction|

IPA and CIPS produce top tips for better working relationships – Sept 16th 2020

Why you need a relationship with marketing procurement. In this episode, Tina Fegent, marketing procurement consultant with almost 30 years experience shares tips for what procurement want from agencies and specifically agency account management...

2023-07-17T15:31:50+00:00September 16, 2020|Article, Working Relationships|

Transformation of The Pitch – an article in Campaign – July 22nd 2020

The coronavirus lockdown has inevitably changed the pitch process, so how will the 'theatre' return as we emerge from the Covid-19 pandemic, and might some of the enforced shifts in the way they have been run in recent times be adopted permanently? "People buy people." Well, so the hoary old cliché goes ...

2023-07-17T15:31:52+00:00July 22, 2020|Article, Covid, The Pitch|

Togetherness, terms & transparency: the post-COVID reality – July 2020

According to a recent survey with over 650 global financial leaders by Coupa Software that was published this week in Supply Management, more than two-thirds (70%) of companies plan to contain costs by making broad or department-focused cuts over the next 12 months. The majority of respondents (87%) believed a recession is likely, and more than half (53%) expect it to last six months or longer ...

Consultants & procurement have their say on pitching – August 1st 2020

New business consultants believe there is often an imbalance in the amount of effort agencies put into pitching for the size of the prize in what is a buyer's market. The process is also "shrouded in too much theatre" - Arvind Hickman, Tina Fegent, Charlie Carpenter and Tony Spong ...

2023-07-17T15:31:56+00:00August 1, 2019|Article, The Pitch|
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