With over 20 different agency models out there, we brought together brand-side marketers, business models transformers, pricing guru’s, procurement consultants and agency new business experts to unpack and debate the topic.
At our event ‘The Evolution of The Agency Model’ we took a look at what is driving client-side changes and delved into how agencies are responding to this. During the second panel of the morning we started to unpack some of the different agency models we’re seeing in the market as well as what agencies need to do to embrace change. Here are some of the takeaways from this panel, hosted by Matt Dyment with guest panellists:
Caroline Johnson, Director, The Business Model Co.