Tina Fegent – Procurement Consultant – The Movidiam Podcast – July 9th 2019
It’s a whole industry, which is absolutely fantastic to see, very much the UK, Europe, Asia is a big market. US is a massive market. I mean…(there were)…different opportunities obviously in America…marketing procurement is very much about scale and very much about pushing the boat, trying to be more strategic. I’m really getting involved with our key stakeholders across all the marketing categories of which there (are) many. We were responsible for 16 or 17 categories – advertising, media production, print, PR, market research, digital, E-commerce. So…it’s the forefront of what companies are really starting to focus and is really how we’re managing our marketing spend and what the return on investment. So I think procurement is the place to be these days.
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