The Focus on EQ in Marketing Procurement – Apr 13th 2021
Podcast - The Focus on EQ in Marketing Procurement - Apr 13th 2021 - If there’s one category within procurement that we haven’t yet really dived into on Talent Talks, it’s likely to be marketing procurement. It’s proven to be an area with some unique and interesting challenges, particularly recruiting and training in the sector.
What’s Next with Tina Fegent – Apr 6th 2021
What's Next Podcast with Tina Fegent - Apr 6th 2021 - In this episode of the What's Next podcast, we speak with Tina Fegent, a leading specialist and consultant in Marketing Procurement.
The Acceleration of Procuretech – Mar 9th 2021
Podcast - The Acceleration of Procuretech - Mar 9th 2021 - In this episode, host Sarah Shilling CMO, UNLIMITED is in conversation with leading Procurement Consultant Tina Fegent. With tech accelerating procurement, the importance of education and communication on the topic is increasingly important for brands and agencies alike.
The Power of Procurement – Feb 2nd 2021
Chairing the debate - The Power of Procurement - Feb 2nd 2021 - Have your company's ethics caught up with the technology of marketing? This bitesize webinar will give you an overview of the Conscious Advertising Network and why your company should sign up and become a member.
Procurement and Pitching in the Covid twilight – Oct 21st 2020
On the panel for Pimento - Procurement and Pitching in the Covid twilight - Oct 21st 2020 - I was glad to be asked to be on the panel for Pimento and talk about Procurement and Pitching in the Covid twilight...
Tina interviews Mark Read, CEO of WPP as part of ProcureCon Marketing – Sept 30th 2020
Tina interviews Mark Read, CEO of WPP as part of ProcureCon Marketing. – Sept 30th 2020 - They cover the impact of Covid on the agency world, how WPP has responded to their clients to Mark’s view on payments terms and agency rosters. View the interview ...
IPA and CIPS produce top tips for better working relationships – Sept 16th 2020
Why you need a relationship with marketing procurement. In this episode, Tina Fegent, marketing procurement consultant with almost 30 years experience shares tips for what procurement want from agencies and specifically agency account management...
Creative Agency Account Manager Podcast – Aug 24th 2020
Why you need a relationship with marketing procurement. In this episode, Tina Fegent, marketing procurement consultant with almost 30 years experience shares tips for what procurement want from agencies and specifically agency account management...
Transformation of The Pitch – an article in Campaign – July 22nd 2020
The coronavirus lockdown has inevitably changed the pitch process, so how will the 'theatre' return as we emerge from the Covid-19 pandemic, and might some of the enforced shifts in the way they have been run in recent times be adopted permanently? "People buy people." Well, so the hoary old cliché goes ...
Wax Lyrical, with procurement specialist Tina Fegent – July 13th 2020
In their latest episode the Wax Lyrical team are talking to marketing procurement specialist Tina Fegent. Tina is well-known in the marketing community for helping brand owners find the right partners for a wide range of marketing services. She explains why a pitch remains the best way to choose an agency, and why agencies shouldn't be paid to pitch ...
Togetherness, terms & transparency: the post-COVID reality – July 2020
According to a recent survey with over 650 global financial leaders by Coupa Software that was published this week in Supply Management, more than two-thirds (70%) of companies plan to contain costs by making broad or department-focused cuts over the next 12 months. The majority of respondents (87%) believed a recession is likely, and more than half (53%) expect it to last six months or longer ...
Procurement Conference May 2020
Daniel Jeffries and I hosted an Procurement Conference online last week that was very well attended and the speakers did a superb job in keeping us all informed and entertained. We recorded the sessions on Zoom and the videos are now available to watch for those that would like to revisit the topics or those that were unable to attend. Please click on a link to view on YouTube ...