As part of the Pimento BD Club call-in session…
Here is the recommended reading list and artwork:
As IPA and CIPS release a checklist for better working relationships, Maddy Smith at PXPIQ.COM has listed the top takeaways for how all three parties can co-exist and optimise their practices.. Click below to view/download the Checklist from the IPA
Last year I worked with the WFA and looked at global #marketingprocurement teams & structures, and the evolution of the function. Current scope & categorisation, ways of working & governance, the career path of marketing procurement. This report previously only available to WFA members is now freely available. Get your copy below:
