About My Services

The services that I offer cover the whole range of marketing procurement activities from the very start of a relationship in the search and selection of an agency partner through to performance measurement and review of working practices.

Get in Touch

View my main services below, or simply get in touch. With over 25 years experience working across a wide range of clients, I can provide insight and comprehensive solutions, whatever your challenge.

Email: tf@tinafegent.com

Tel: +44(0)1844 318321

Services

Whatever your marketing procurement challenge… I can help.

About My Services

The services that I offer cover the whole range of marketing procurement activities from the very start of a relationship in the search and selection of an agency partner through to performance measurement and review of working practices.

Get in Touch

View my main services below, or simply get in touch. With over 25 years experience working across a wide range of clients, I can provide insight and comprehensive solutions, whatever your challenge.

Email: tf@tinafegent.com

Tel: +44(0)7970 472211

Financial Matters

Benchmarking

(tap)
Do you want to know if you are paying the right price for your agency?

Benchmarking

We have an extensive database of agency rates, the different remuneration models that exist and the most up to date market data on performance related fee structures. Our database also covers Output costs as well as UK, European and Global data. We can tell you if you are getting the best deal from your agency.

Agency Review & Selection

We can help you run a tender process to select a new agency.

Agency Review & Selection

We have all the documents and processes that you need to run a fair and open pitch process. We have access to the latest Industry guides on best pitching processes and ensure that you get the best agency for you. We manage the timings, the dialogue with the agencies, judging criteria through to negotiation of the fees and the contract terms.

Efficiency Auditing

Are you and your agency working well together?

Efficiency Auditing

We have worked on a high number of client briefs recently that have been focused on auditing the agency ways of working, both in terms of the creative development and production processes (on some joint projects with the AAR). These have yielded huge insight into areas where both the client and the agency can work more efficiently together, both to save money and improve time to market.

Review of Production Costs

To decouple or to discuss with your agency?

Review of Production Costs

We can review the production prices that an agency is using and if necessary, work with you to ensure that you have the best supply arrangement in place. This could result in decoupling or more beneficial terms with your incumbent. We can help you create your own roster of preferred suppliers for all your production requirements. We have extensive experience in the press market and for TV and Digital requirements, we would recommend one of three production cost consultants that we work with.

Media and Financial Auditing

Are you keeping an eye on the agencies financial management?

Media and Financial Auditing

To audit the media buying as well as the financial processes of your agencies is essential. It tells you how well they are managing buying on your behalf as well as making sure that all the paperwork matches. We work with a number of the leading auditors to ensure that you have these in place with the correct terms of reference.

Ways of Working Together

Development of a Toolkit

(tap)
Do you have a briefing template or a Scope of Work template?

Development of a Toolkit

Whether it is managing a pitch and tender process through to auditing a relationship, we have the required documents to make these processes as pain free as possible. We can help you draft them and then use in your day to day relationships with your agencies.

Managing and Reconciling Costs

Are you managing your third party costs?

Managing and Reconciling Costs

An essential part of any commercial relationship is the on-going management of all the costs in a relationship – be this fees and production. We help you put regular reconciliations processes in place as well as understanding where potential rebates may exist for you. This could result in monies back or identifying areas where you could consolidate to maximise your spend.

Contracts and Negotiation

Having a signed and negotiated contract in place is essential.

Contracts and Negotiation

We can provide contract templates for all areas of marketing through from media to digital. We can help you draft and then negotiate the terms of your contract as well as ensuring that the contract is kept up to date and saving you lots of time and effort.

Learning and Development

Training - Get the inside knowledge

(tap)
Training for both clients and agencies is part of our core offering.

Training – Get the inside knowledge

For clients this can cover topics such as How to understand Marketing and your Agencies, through to Negotiation training for agencies. Whether it is one of our off the shelf training courses or a tailored one to you, the courses are always highly scored by the attendees and there is always great practical experience that is taken and then applied once clients leave the classroom.

Mentoring - It is good to pass knowledge on

To work behind the scenes

To work behind the scenes

Working behind the scenes in order to make the client or agency staff member learn about marketing procurement is one of the best briefs that we love to work on. To impart our knowledge, skill set, process flows and documentation to further increase someone’s career development and experience in marketing procurement is a brief that we excel at. We have seen our clients really go from strength to strength in marketing procurement.