Why you need a relationship with marketing procurement. In this episode, Tina Fegent, marketing procurement consultant with almost 30 years experience shares tips for what procurement want from agencies and specifically agency account management...
The coronavirus lockdown has inevitably changed the pitch process, so how will the 'theatre' return as we emerge from the Covid-19 pandemic, and might some of the enforced shifts in the way they have been run in recent times be adopted permanently? "People buy people." Well, so the hoary old cliché goes ...
In their latest episode the Wax Lyrical team are talking to marketing procurement specialist Tina Fegent. Tina is well-known in the marketing community for helping brand owners find the right partners for a wide range of marketing services. She explains why a pitch remains the best way to choose an agency, and why agencies shouldn't be paid to pitch ...
According to a recent survey with over 650 global financial leaders by Coupa Software that was published this week in Supply Management, more than two-thirds (70%) of companies plan to contain costs by making broad or department-focused cuts over the next 12 months. The majority of respondents (87%) believed a recession is likely, and more than half (53%) expect it to last six months or longer ...
Daniel Jeffries and I hosted an Procurement Conference online last week that was very well attended and the speakers did a superb job in keeping us all informed and entertained. We recorded the sessions on Zoom and the videos are now available to watch for those that would like to revisit the topics or those that were unable to attend. Please click on a link to view on YouTube ...
Propeller 'Brew with a View' covering PR, Content, Business Development and much much more. Watch on YouTube with Tina ...
New business consultants believe there is often an imbalance in the amount of effort agencies put into pitching for the size of the prize in what is a buyer's market. The process is also "shrouded in too much theatre" - Arvind Hickman, Tina Fegent, Charlie Carpenter and Tony Spong ...
With over 20 different agency models out there, we brought together brand-side marketers, business models transformers, pricing guru’s, procurement consultants and agency new business experts to unpack and debate ...
It's a whole industry, which is absolutely fantastic to see, very much the UK, Europe, Asia is a big market. US is a massive market. I mean...(there were)...different opportunities obviously in America...marketing procurement is very much about scale and very much about pushing the boat, trying to be more strategic. I'm really getting involved with ...
