Genuine Humans Series – Apr 2022
Genuine Humans Series - Apr 2022
Pimento Call In Session – Jan 2022
BD Club - Pimento Call In Session - Jan 2022
Maddy Smith – IPA and CIPS – Agencies, Marketing, Procurement working better together – Nov 2021
Agencies, Marketing, Procurement working better together. A checklist article by Maddy Smith at PXPIQ.COM.
The Power of No – Client Behaviour – Nov 10th 2021
However, market growth on this scale comes with its issues. As Tina Fegent, the experienced marketing procurement consultant, explains, in terms of new business opportunities it’s firmly a “seller’s market” at the moment, “with so much activity out there and limited capacity at agencies". Some agencies, under pressure to deliver against ambitious business development targets...
Tina Fegent: a marketing procurement Evangelist – Oct 2021
Tina Fegent: a marketing procurement Evangelist - Oct 2021 - Women of Influence Series - Marketing Procurement expert Tina Fegent, discusses the rise, and continued rise, of this complex category and how she has built the Tina brand...
Influencer Marketing for Procurement Leaders Podcast – Sept 2021
Influencer Marketing for Procurement Leaders: Influencer Marketing for Procurement has exploded as a media channel. With brands taking advantage of this relatively new media space, there are many factors that we need to consider. Shedding light on the current market base, what the challenges are and how we can overcome them with practical advice.
Inside Conversations with Tina Fegent – July 2021
Insideout Awards - Inside Conversations with Tina Fegent: Part of a new series of 1-2-1 inside conversations with experts in the industry and trailblazing in-house creative leaders. Emma Sexton chats with Tina Fegent, a leading consultant in marketing and procurement.
CASME Podcast: Episode 4 – Sept 10th 2021
CASME Podcast - Episode 4: During this episode, Tina talks with Graham Crawshaw about how Procurement provides vital support to the marketing function and the growth of digitalisation. They also discuss different agency models, the increasing importance of ethics and trust, and how Procurement’s value can be lost if the pitching process is not fully understood.
The Catalysts Podcast – June 7th 2021
Catalysts Podcast - The crucial and sometimes misunderstood role of Procurement - June 7th 2021 - Today's focus area is the 'Role of Procurement' and the pivotal role that it can play in ensuring that the partnership between a start-up and corporate works to its full potential.
Planet Driven Brands Podcast Tina Fegent – May 10th 2021
Planet Driven Brands Podcast Tina Fegent - 10th May 2021 - "Here, in Planet Driven Brands Podcast Tina Fegent, she shares her clear passion with us. I think you’ll love it and I certainly enjoyed the chat."