Maddy Smith – IPA and CIPS – Agencies, Marketing, Procurement working better together – Nov 2021
Agencies, Marketing, Procurement working better together. A checklist article by Maddy Smith at PXPIQ.COM.
Agencies, Marketing, Procurement working better together. A checklist article by Maddy Smith at PXPIQ.COM.
However, market growth on this scale comes with its issues. As Tina Fegent, the experienced marketing procurement consultant, explains, in terms of new business opportunities it’s firmly a “seller’s market” at the moment, “with so much activity out there and limited capacity at agencies". Some agencies, under pressure to deliver against ambitious business development targets...