Maddy Smith – IPA and CIPS – Agencies, Marketing, Procurement working better together – Nov 2021

Agencies, Marketing, Procurement working better together. A checklist article by Maddy Smith at PXPIQ.COM.

The Power of No – Client Behaviour – Nov 10th 2021

However, market growth on this scale comes with its issues. As Tina Fegent, the experienced marketing procurement consultant, explains, in terms of new business opportunities it’s firmly a “seller’s market” at the moment, “with so much activity out there and limited capacity at agencies". Some agencies, under pressure to deliver against ambitious business development targets...

2021-11-16T06:02:45-05:00November 10th, 2021|Business Ethics, Procurement, Working Relationships|
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