Overcoming the fallacy of ethical media buying – Apr 23rd 2021
Quote - Overcoming the fallacy of ethical media buying - Apr 23rd 2021 - "There’s a lot of work to be done here,” said Tina Fegent, a marketing procurement consultant. “You need that internal expertise to be able to say to procurement teams ‘this is what matters,’ like asking certain questions about the data collection process of a vendor."