Overcoming the fallacy of ethical media buying – Apr 23rd 2021

Quote - Overcoming the fallacy of ethical media buying - Apr 23rd 2021 - "There’s a lot of work to be done here,” said Tina Fegent, a marketing procurement consultant. “You need that internal expertise to be able to say to procurement teams ‘this is what matters,’ like asking certain questions about the data collection process of a vendor."

2023-07-17T15:31:15+00:00April 23, 2021|Business Affairs, Business Ethics, Procurement|

The Focus on EQ in Marketing Procurement – Apr 13th 2021

Podcast - The Focus on EQ in Marketing Procurement - Apr 13th 2021 - If there’s one category within procurement that we haven’t yet really dived into on Talent Talks, it’s likely to be marketing procurement. It’s proven to be an area with some unique and interesting challenges, particularly recruiting and training in the sector.

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