Transformation of The Pitch – an article in Campaign – July 22nd 2020

The coronavirus lockdown has inevitably changed the pitch process, so how will the 'theatre' return as we emerge from the Covid-19 pandemic, and might some of the enforced shifts in the way they have been run in recent times be adopted permanently? "People buy people." Well, so the hoary old cliché goes ...

2020-09-04T12:58:18-04:00July 22nd, 2020|Article, Covid, The Pitch|

Wax Lyrical, with procurement specialist Tina Fegent – July 13th 2020

In their latest episode the Wax Lyrical team are talking to marketing procurement specialist Tina Fegent. Tina is well-known in the marketing community for helping brand owners find the right partners for a wide range of marketing services. She explains why a pitch remains the best way to choose an agency, and why agencies shouldn't be paid to pitch ...

2020-09-04T12:59:13-04:00July 13th, 2020|Agency Models, Business Affairs, Podcast|
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